Exhibitor Tips

june 24-27, 2024 | new orleans, la vetgirlontherun.com

Beware of Fake List Vendors and Scams!

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  • VETgirl draws your attention to fraudulent offers of list data and other “services” that you may receive via unsolicited emails.
  • If you receive such a communication, it is certainly fraudulent and does not come from VETgirl. VETgirl never sells visitor data to third parties.
  • The data provided by these companies is most of the time either inaccurate, incomplete, of poor quality or even fake and/or have been gathered or acquired in contravention of the General Data Protection Regulation (GDPR).
  • Any use that such companies make of the name VETgirl is without our authorization and is illegal.
  • Please do not respond to these emails. On no account should you make any payments to the companies behind them.
  • Please inform VETgirl if you receive any such solicitations so we can warn others (info@vetgirlontherun.com).
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  • Invite clients/prospects to your booth
  • Give them a reason (new products)
  • Make people aware of your attendance
  • Add show banner to mail signatures
  • Pre-event communications
  • Newsletters/blogs/website more show focused
  • Make the most of our PR company
  • Set your objectives/measurable targets
  • Put one person in charge!
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Exhibitor tips.

Managing leads.

  • Record and classify your leads (Hot/Warm/Cold)
  • Use the lead retrieval device provided by VETgirl
  • Bring a pen and paper for each sales person
  • Make notes on business cards
  • Be legible when taking notes
  • Specify who is responsible for the leads
  • Follow up on leads once you are back in the office

Exhibitor tips.

Before the show.

Exhibitor tips.

Show checklist.

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  • Arrange exhibitor passes (2 included/booth $100/badge extra)
  • Send out invitations
  • Book your accommodation
  • Arrange the staff catering
  • Arrange storage
  • Put together a staff schedule/rotation
  • Arrange staff uniforms/badges if using
  • Bring pens, paper, lead forms, business cards

Exhibitor tips.

Body language.

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  • First impressions count
  • People who make more eye contact are perceived as more intelligent
  • Faster speakers are judged to be more competent
  • Dressing smartly communicates success
  • People make assumptions about others based on their choice of shoe
  • People buy from people
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Exhibitor tips.

Talking to visitors.

  • Think about your opening question
  • Be open and engaging
  • Leave the admin for the office
  • Don’t spend too much time on your phone or laptop
  • Don’t waste time
  • Quickly identify good prospects
  • Be enthusiastic
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Exhibitor tips.

Daily briefing.

  • Reaffirm exhibition goals
  • Agree target for the day
  • Review booth effectiveness
  • Share market intelligence
  • Address any staff issues
  • Assign break times
  • Check on the lead progress for each sales person
  • Download leads post-show and analize