Exhibitor Toolkit

august 10-13, 2023 | sccottsdale, AZ vetgirlontherun.com

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• Invite clients/prospects to your booth
  
• Give them a reason (new products)
  
• Make people aware of your attendance
  
• Add show banner to mail signatures
  
• Pre-event communications
  
• Newsletters/blogs/website more show focused
  
• Make the most of our PR company
  
• Set your objectives/measurable targets
  
• Put one person in charge!
  

Exhibitor tips.

Show checklist.

• Arrange exhibitor passes (2 included/booth $100/badge extra)
  
• Send out  invitations
  
• Book your accommodation
  
• Arrange the staff catering
  
• Arrange storage
  
• Put together a staff schedule/rotation
  
• Arrange staff uniforms/badges if using
  
• Bring pens, paper, lead forms, business cards
  

Exhibitor tips.

Talking to visitors.

• Think about your opening question
  
• Be open and engaging
  
• Leave the admin for the office
  
• Don’t spend too much time on your phone or laptop
  
• Don’t waste time
  
• Quickly identify good prospects
  
• Be enthusiastic
  

Exhibitor tips.

Before the show.

Exhibitor tips.

Managing leads.

• Record and classify your leads (Hot/Warm/Cold)
  
• Use the lead retrieval device provided by VETgirl
• Bring a pen and paper for each sales person
  
• Make notes on business cards
  
• Be legible when taking notes
  
• Specify who is responsible for the leads
  
• Follow up on leads once you are back in the office
  

Exhibitor tips.

Body language.

• First impressions count
  
• People who make more eye contact are perceived as more intelligent
  
• Faster speakers are judged to be more competent
  
• Dressing smartly communicates success
  
• People make assumptions about others based on their choice of shoe
  
• People buy from people
  

Exhibitor tips.

Daily briefing.

• Reaffirm exhibition goals
  
• Agree target for the day
  
• Review booth effectiveness
  
• Share market intelligence
  
• Address any staff issues
  
• Assign break times
  
• Check on the lead progress for each sales person
  
• Download leads post-show and analize